The term CSR stands for Corporate Social Responsibility and means organizational social responsibility. To describe it more clearly in a brief definition, we should say “The accurate performance of an organization towards its society”. Our complex, as a brand in its field of work and not as part of advertising or media activities, but as a real sense of responsibility with its weight felt on our shoulders and an inner commitment that we have deeply accepted towards our community performs fruitful efforts and meaningful and calculated activities to do altruistic works and charitable activities. We believe that, although these activities may not eliminate and eradicate poverty, injustice, disease, and inequality, they at least can somewhat relieve human suffering so that our conscience would not bother us that we just cling to our own interests and neglect our fellow human beings.
Professor Archie Carroll published his pyramid of social responsibility in 1991, and since then, this pyramid has turned into a very useful and applied tool.
پایین‌ترین سطح هرم را می‌سازد و مربوط به سودآور بودن کسب و کار است. بخشی از مسئولیت ما در یک مجموعه این است که هزینه‌ها را در پایین‌ترین سطح نگه داریم و سود را به بیشترین حد برسانیم، برای توسعه کسب‌وکار سرمایه‌گذاری کنیم و برای صاحبان و سهامداران بازگشت سرمایه داشته باشیم. اینکه از نظر اقتصادی مسئول باشیم معنایش این است که می‌توانیم در اجتماع شغل‌های پایدار ایجاد کنیم و خدمات و محصولات مفید و بی‌ضرر برای جامعه تولید نماییم.
سطح دوم اما وسیع هرم را می سازد. زیرا حداقل الزام یک مجموعه، پیروی از قانون است. در بسیاری از کشور‌ها، این به آن معناست که درباره محصولات و خدماتی که ارائه می‌دهیم صادق باشیم، ایمنی کارمندان و مشتری‌ها را تأمین کنیم، محیط زیست را تخریب نکنیم و مالیات خود را پرداخت کنیم. حداقل معنی آن این است که مجموعه خود را از پیگرد و جریمه در امان نگه داریم. چرا که بر روی سود و آبروی ما تأثیر منفی می‌گذارد و حتی می‌تواند منجر به تعطیلی کسب وکارمان شود.
این بخش از هرم ما را موظف می‌کند که کار درست و منصفانه را انجام دهیم حتی اگر قانون چنین چیزی از ما نخواسته باشد. یعنی برای مشتریان یا کارکنان خود همان چیزی را بپسندیم که برای خود و فرزندانمان می پسندیم و در انجام کار غیر انسانی و ناپسند، ولو منع قانونی نداشته باشیم و بتوانیم انجام دهیم و کسی نتواند جلوی ما را بگیرد، این خود ما باشیم که خودداری می‌کنیم و مرتکب خطا نمی‌شویم.
این بالا‌ترین سطح مسئولیت اجتماعی است که از انتظارات معمول، فراتر می‌رود. این سطح از ما می‌خواهد یک شهروند فعال و خوب باشیم و واقعا از صمیم دل، برای بهبود جهان اطراف‌مان تلاش کنیم. اینجا جایی است که ما با فارغ شدن از مشکلات کسب و کارمان و در اثر توفیق در مجموعه، می توانیم فراتر از سطح مجموعه خود، در اجتماع تاثیرگذار باشیم و برای جامعه ای بهتر ایفای نقش کنیم.
We have done our best to give professional advice honestly for free and without any expectation in our field of expertise when we are consulted by people and consider the benefit of the audience, not our own profit.
In the scope of our expertise and work, we have done our best to give a discount and take it easy in the case a needy person needs our services or products, or even provide a service or product for free as much as possible.
We have tried to the best of our ability and as far as our human resources allow us to participate in voluntary activities and charitable actions and spend our money, our time, or our knowledge accordingly
We have tried to keep the human conscience awake by establishing a sincere relationship between employees, management, and customers so that if any neglect happens or a mistake is made, we would have at least a chance to hear about it to compensate.
We have tried to accept making moral mistakes as a natural, albeit reprehensible, thing in the business process, and admit the wrongdoing and take responsibility for it instead of showing ourselves free of any mistake
We have tried to institutionalize the culture of apology and apologizing and do our best to compensate for what we have done wrong and make up for the past, and try to avoid repeating such a mistake in the future by investigating the causes and reasons..
We have tried to grow gradually and naturally in hiring human resources. Thus, we have not hired the personnel temporarily and hastily in the complex to possibly fire them later as soon as facing financially difficult times.
We have tried to grow gradually and naturally in hiring human resources. Thus, we have not hired the personnel temporarily and hastily in the complex to possibly fire them later as soon as facing financially difficult times.
We have tried to achieve the most productivity and output by combining the intelligence of the solution and management knowledge and modern technologies by minimizing the use of resources aimed at stabilizing the related businesses by getting profitable.
We have tried to adhere to transparency in processes and honesty in reports, and whenever we are questioned by people or media, we have welcomed the criticism and acted accountable, and have not hidden or concealed anything.
We have tried to respect the law and not to step beyond the circle of the law and observe the legal red lines; also, if we don't consider a law to be sufficiently correct, up-to-date, or complete in some cases, we would make a civil effort to change and modify it.
We have tried to avoid going to the judicial system and entering into lawsuits and courts as much as possible by settling and being patient with our customers and will be less likely to be sued by accurately choosing our clients and dealings..
Unit 9 - No. 429 - Next to Sepeh Bank - Mojdeh Crossroad - Niavaran - Tehran
09193375496
۲۲۷۰۷۳۵۰ - 021
